If you’re a small business owner, marketing is absolutely key to getting your name out there. But it’s not always easy to know where to start and how to get it right. To help you out, we’ve put together 4 marketing tips to keep in mind.

Use social media

Social media is a great place to post promotions and advertisements for your business. It’s a powerful way of building your brand and engaging with current and potential customers. Social media is also useful to communicate with customers – especially in a time when responsiveness is highly valued, you can communicate with a touch of a button.

Get your content right

The kind of content you create depends on your target audience and goals. Content is vital to your marketing strategy because it engages your audience and builds your relationship with them without coming across as a car salesman. For example, you could write a blog post that answers questions people are searching for on Google, bringing organic traffic to your website. Your content is an important link that connects your business to potential customers online.

Build a great website

There’s no point in bringing traffic to your website if your potential customer clicks away without engaging with your products or service. Aesthetics are important, however optimising your website by using compelling copy and strong call to actions will help your business. Your website should accurately reflect what your business does and what benefits your customers receive from working with you. There are plenty of website platforms that you can use, but getting professionals involved may be an idea if you’re not sure where to start.

Plan ahead

Having an established budget and plan will help you be prepared and ensure you aren’t stressing out about your marketing at the last minute. Depending on your budget, you can use a mix of paid digital marketing such as social media or web-based posts, traditional marketing (radio, print ads, TV) and content marketing (blog posts, podcasts, explainer videos). You can also take a look at what your competitors are doing and take note of how they market their business.

Happy marketing!